Requirements collection

We meet online to document your initial requirements. We discuss the recruitment of usability research participants and scheduling of the interviews (up to five stakeholders). Once our experts collect your requirements, they’ll define the scope of the UX assessment project. By the end we will set clear objectives for the UX study and evaluation process. This kickoff meeting ensures that both sides have the same expectations with regards to identified opportunities and problems, considered user experience changes, and identified technical issues..

Research

Understanding users’ pain points is at the forefront of our research phase – the goal is to identify and verify the user persona’s actual behavior and journey in the application. We accomplish the objective by doing thorough research to collect insights, both qualitatively and quantitatively.
First, our UX experts schedule and conduct interviews with the selected stakeholders to gather insights which will serve as the foundation for the solution hypotheses. Next, we leverage quantitative methods to test if our newly-formed solution hypotheses will be confirmed by hard data.

Analysis

We analyze the collected insights to validate the usability problems we have identified. In addition to the qualitative and quantitative research, our UX experts conduct a primary heuristic evaluation to inspect whether the application has been following usability best practices and to identify the top most severe UX issues.
Finally, our user experience experts synthesize the findings and methods used and recap their recommendations.